Fashion and sport used to sit in separate lanes. A footballer wore a club tracksuit to training and a plain suit to the awards dinner, and that was that. Something changed over the past decade. Front rows at Paris and Milan now regularly seat Formula 1 drivers, Premier League forwards, and NBA guards, and brands from Prada to Louis Vuitton compete for their attention. The tunnel walk before kickoff has turned into its own kind of runway, and off-duty airport looks get dissected online almost as closely as match performances.

This shift says something about how athletes are viewed now. Fans follow more than results — they want to know what a player wears to a red carpet, which watch brand they favor, and how they put together a casual outfit on a day off. Below is a look at some of the men currently shaping that conversation, drawn from menswear coverage in Australia and the UK, along with the sports and labels tied to their reputations.

From the Pitch to the Front Row

Formula 1 has produced two of the most talked-about dressers in sport right now. Lewis Hamilton has spent years mixing maximalist silhouettes with tailoring, showing up at fashion weeks in Dior, Burberry, and Jacquemus and co-chairing a Met Gala. George Russell takes a quieter approach, built around suede, cashmere overshirts, and neutral tones that would not look out of place in an Italian menswear campaign. Between them, the paddock has become as much a style talking point as the timing sheets.

Where the Off-Track Life Meets the Casino Circuit

Part of what makes F1 such fertile ground for fashion writers is the setting. Monaco, home to one of the calendar’s marquee weekends, sits a short walk from the marble halls of the Casino de Monte-Carlo, and the after-hours scene there has long blurred the line between race weekend and high-roller glamour. Drivers, sponsors, and fans mingle at the tables once the cars are back in the garage, and that pairing of speed and stakes has become part of the sport’s identity. Canadian players who want that same feeling without booking a flight to the French Riviera often look for a casino non BetGuard, since sites outside that self-exclusion network are not bound to a single national blocking scheme and can offer a broader spread of games, deposit options, and welcome bonuses to players logging in from home. For more on how Formula 1’s fashion reputation has grown alongside its off-track social scene, Esquire’s rundown of the sport’s best-dressed drivers is worth a read.

Football’s Sharpest Dressers

Football has arguably produced the deepest bench of stylish players. Jude Bellingham pairs sharp tailoring for pre- and post-match appearances with relaxed summer shirting from Issey Miyake and Prada during the off-season. Jules Koundé has built a reputation around considered, logo-light choices that led Jacquemus to name him a brand face. Scott McTominay’s shift from a fairly plain footballer to a suited, bow-tie-wearing presence at Italian football awards has been one of the more noticeable transformations in the sport. Son Heung-Min, an ambassador for Burberry, has become known for outerwear that looks as good on a red carpet as it does at an airport gate.

Basketball and the Tunnel Walk

No sport has embraced pre-game style quite like the NBA. Shai Gilgeous-Alexander made his runway debut for Thom Browne and has become a repeat winner of fan-voted style polls, known for oversized trousers, cropped tops, and a habit of layering in fur and double denim. Russell Westbrook helped set the tone for the eye-catching, out-there looks that now define NBA arrivals, running his own label alongside regular Met Gala appearances. Patty Mills has carried that same sensibility into his post-Spurs career, favoring designer fits with silhouettes that never feel overworked.

Tennis, Golf, and the Track

Tennis has its own crop of well-dressed names. Jannik Sinner turned heads at Wimbledon carrying a Gucci duffle in breach of the tournament’s all-white dress code, and has since become a Gucci ambassador. Jack Draper, a Burberry ambassador with a Vuori deal reportedly among the most lucrative in the sport, credits his baggier, grunge-leaning style to growing up on Oasis and guitar music. On the golf course, Jason Day’s move from Nike to Malbon Golf brought roomier silhouettes and billowy shirts that recall a ’90s Tiger Woods, an aesthetic shift bold enough to get him pulled up on a dress-code technicality at the Masters. Sprinter Noah Lyles, meanwhile, turned the 2024 Paris Olympics into as much of a style story as an athletic one, mixing tweed Amiri suits with diamond-set braids on the track.

A Final Word

What ties these names together is not a single look but a willingness to treat off-duty dressing as seriously as competition. A generation ago, athletes largely left fashion to actors and musicians. Now the tunnel, the paddock, and the red carpet have become extensions of the same performance, and menswear brands have taken notice, signing drivers, forwards, and sprinters as ambassadors in numbers that would have seemed unlikely twenty years ago. Whatever the sport, the throughline is the same: results still come first, but the outfit worn on the way to the stadium is no longer an afterthought.